Synopsis: Tommy Hilfiger pits 16 contestants against each other in a competition to see who has the most fashion sense.
The competitors will need to show their unique sense of style and creativity to prove they have the necessary tools to survive and succeed in the high-stakes fashion industry. Living together in a loft in Soho, New York, the aspiring designers will be given real fashion world challenges that will test their talent, business acumen, sales and marketing expertise, resourcefulness and style IQs. Each week, Hilfiger will rate the hopefuls on their results and cut one contestant.
The show encompasses the worlds of fashion, art, music and entertainment. The winner will have the opportunity to design his or her own collection under the Tommy Hilfiger label.
